Unlock the secrets to building irresistible products and services with 'Value Proposition Design.' This essential guide, authored by the creators of the renowned 'Business Model Generation,' provides a comprehensive framework for developing value propositions that resonate with your target audience. Aimed at entrepreneurs, product managers, and business leaders, this book addresses the fundamental business challenge of creating compelling offerings that truly meet customer needs.

Published by John Wiley & Sons in 2014 and featuring 320 pages of practical insights, 'Value Proposition Design' equips you with the tools and methodologies necessary to design, test, and iterate value propositions that customers can't resist. You'll delve into the innovative 'Value Proposition Canvas,' learning how to align your products and services with customer desires effectively and efficiently.

Forget about gut feelings and assumptions; this book emphasizes a structured approach to product development. Reduce the risk of product failure by utilizing customer feedback and validation throughout your process. Additionally, enjoy exclusive access to an invaluable online companion at Strategyzer.com, where you can engage with fellow innovators, download useful resources like PDFs and checklists, and further enhance your learning experience.

Whether you're launching a new startup or refining an existing product line, 'Value Proposition Design' is a must-read for anyone seeking to create exceptional value for customers.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781118968055.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118968055
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 320


Description:


The authors of the international bestseller Business Model Generation explain how to create value propositions customers can™t resist


Value Proposition Design helps you tackle the core challenge of every business ” creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors™ global bestseller, Business Model Generation, this sequel explains how to use the śValue Proposition Canvasť to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it™s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won™t work. You™ll learn the simple process of designing and testing value propositions, that perfectly match customers™ needs and desires.In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design is an essential companion to the ťBusiness Model Canvasť from Business Model Generation, a tool embraced globally by startups and large corporatio