The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence.This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic and social media reveals the keys to success in the ultra-competitive world of publicity.With feedback from seasoned media operators, classic case studies, real world samples, examples, Golden Rules and Top Tips, The Little Red Book of PR Wisdom is the essential guide to decoding the media - and using it effectively. This is what the experts in journalism, public relations and academia say about it:"This book should be the bible of the industry." - Garry Linnell, Editorial Director, Fairfax Metro Media"Very entertaining - and sorely needed!" - Sue Carney, Editor-in-Chief, Reader's Digest"A unique understanding of PR." - John Westacott, Executive Producer Emeritus, 60 Minutes"Really valuable, down-to-earth advice on exactly 'how to'." - Sue Cook, Managing Director, Hill + Knowlton Strategies"Extremely useful for students and those who have been in the industry for many years." - Nicole Bridges, Lecturer in Public Relations, UWS