L'Oréal Paris Elvive Color Vive Shampoo cleans and protects your hair color. At the same time, its formula enriched with UVA and UVB filters helps protect hair from external aggressions and leaves color shimmering.

Due to repetitive washing, sun exposure, pollution and other external aggressions your colored hair can be more sensitive. So that your color does not fade or lose its brightness and intensity, it is necessary to take extra care. This way, this shampoo combines the care that your hair needs while cleaning it thoroughly. In addition, its formula enriched with coconut oil will nourish and moisturize your hair from lengths to ends. You will gain a boost of hydration while your color will last much longer.

For extra care, use the conditioner and mask from the same L'Oréal Paris Elvive Color Vive product range. All in all, this shampoo is perfect for those who want an extra care and a more shiny, silky hair with a vibrant and healthy color.