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6084 傳學概論: 傳媒, 信息與人 Men, Women, Messages, and Media
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6084 傳學概論: 傳媒, 信息與人 Men, Women, Messages, and Media
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6084 傳學概論: 傳媒, 信息與人 Men, Women, Messages, and Media: : : 1983 329 () , , () , :, , , ; ; ; ; ; #53
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Why choose thelockerguy wholesale?
作者: 宣 偉 伯 著
出版社: 海 天 書 樓
出版時間:1983
329頁
「傳學」(又名傳播學) 為從事企業管理, 公眾關係, 大眾傳播以及工作中涉及 思想傳達和意見溝通的人(包括醫生和牧師)必須攻習的一門基本學問。本書權威 地作了深入淺出的介紹和分析。學問雖專門, 卻因此易懂易學。 內容有:傳的歷史, 作用, 過程, 途徑; 傳的符號與媒介; 傳播與管制; 受眾與效 果; 傳媒與社會和政治; 並預測明天的傳媒。
#53
6084 傳學概論: 傳媒, 信息與人 Men, Women, Messages, and Media
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