Sony’s flagship True RGB TV features their best anti‑glare technology and wide viewing angles, while delivering maximum color range and deep contrast with precise control—faithfully reproducing content with true‑to‑life color and detail.

Features

• True RGB for Wide Color, High Brightness, & Accurate Reproduction
• XR Processor™, XR Contrast Booster, & XR Motion Clarity
• Acoustic Multi-Audio+™ Aligns Immersive Sound
• Dolby Vision®, Atmos®, IMAX® Enhanced, and DTS:X®
• HDMI 2.1 with 4K/120, VRR, and ALLM
• Pro Models Include: Sony Streaming Credits, Voice Zoom 3 Enhancer, Backlit Remote, & 3 Year Extended Warranty

 True RGB, The Future Of Color

Powered by a newly evolved Backlight Master Drive, Sony's True RGB drives three-color LEDs independently for unprecedented color volume, precise color gradation, and a significantly wider viewing angle.

A New Era Of Uncompromising Color Accuracy

Sony unites the color range of our flagship QD-OLED with the high brightness of a Mini LED. This breakthrough enables a new level of color volume and the ability to render even more accurate colors.

See The Hidden Depths Like Never Before

From the brightest peak to the darkest shade, Sony's True RGB faithfully reproduces even the finest tonal details. It brings the full depth of the story vividly to life on screen.

Color, Faithfully Reproduced

Sony's True RGB sensing function detects LED operating efficiency in real time and optimizes brightness accordingly, so the TV consistently reproduces the color tones of the input video with high fidelity.

Same Stunning Picture, Any Seat

With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.

Watch Uninterrupted, Even In Daylight

From morning light to evening glare, Immersive Black Screen Pro keeps the picture clear. Reflections are minimized by a unique screen treatment, letting you stay absorbed in the film without distraction, whatever the time of day.

Smarter Picture In Real Time

The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame for lifelike realism.

Make Everything You Watch Look Closer To 4K

XR Clear Image AI restores lost detail and reduces noise for a clearer, more natural image.

Contrast Intensified. Depth Amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow.

Even Fast-Moving Action Stays Smooth, Bright, & Clear

XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.

My Cinema Presets. Tailored To The Moment.

Choose from cinema-optimized picture and sound presets designed for various viewing environments. These presets adjust your TV for the best movie-watching experience with just a single step.

Cinema-Like Surround Sound

Feel like you're in the cinema. Acoustic Multi-Audio+™ with Beam Tweeter at the top delivers cinematic surround sound. Every sound comes from exactly the right place.

From Stereo To Expansive 3D Surround

Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.

Crystal Clear Voice with AI Technology

No more muffled voices. Our Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.²

Easily Expand Your Cinema: Direct TV Connection

Add just what you want, subwoofer, rear speakers, or both, directly to your BRAVIA TV for ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience.³

Control Your BRAVIA Theater Effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Touch & Control From Your Headphones

Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones.⁴

Movies Included with Your TV In Premium Picture Quality

Access Sony Pictures Core with Pure Stream and the largest IMAX® Enhanced collection included with BRAVIA. ^1,5,6

Bring Cinematic Standards Home

Our TV supports the rigorous standards of Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, and DTS:X® for an unbelievably atmospheric and immersive viewing experience.⁷

Authentic Picture. From The Studio To Your Screen.

Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.

Find What To Watch Faster with Gemini On Google TV™

Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place. ^8,11

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.⁹

Google Cast™

Cast content from your phone or tablet directly to your TV.¹⁰

Chat With Gemini Hands-Free To Find The Perfect Movie Or Show

Tell Gemini what you're in the mood for and get personalized recommendations. You can also find content, open apps, and control compatible smart home devices, all without reaching for the remote. ^8,11

Take Your PS5® Gaming To The Next Level

Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.¹²

All Your Gaming Essentials In One Place

Game Menu 2 lets you check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant.

Level Up Your Gaming with HDMI 2.1 Features

With 4K/120, VRR, and ALLM, BRAVIA delivers smooth, responsive, high-performance gameplay.¹³

Stream PlayStation® Games To Your BRAVIA TV

The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4 console from another room or location.¹⁴

Harmonic Presence. Blends Flawlessly Into Your Space.

Harmonic Presence defines the flagship. A design that blends with your space, enhanced by a wave-textured bezel and a transparent center stand that creates a floating, cable-free look. Even when the screen rests as décor.

The Mirage Stand. Subtle, Seamless

Strength with lightness. The Mirage Stand combines slim steel with a transparent lens panel, creating the illusion of floating.¹⁸

Curate Your Screen With What You Love

Your TV, your canvas. With BRAVIA Gallery, exhibit artworks that match your style, so the screen expresses more than entertainment, it expresses you.¹⁵

A Remote For Everyone

An inclusive remote with bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A wave-textured back improves grip and comfort, while Remote Finder helps locate the remote.

Balancing Environment & Entertainment

Eco Dashboard puts all your energy efficiency settings in one place and can even monitor your power consumption for optimum efficiency.