Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.

• Whitens teeth 6 shades in 5 days (on average) without sensitivity* 
• Fights plaque 10X better than leading plaque-removing toothpastes* 
• 75% less abrasive than the limit set by the ADA* 
• Remineralizes + restores enamel while fighting cavities 
  
• Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!)
• Fluoride, calcium + phosphates help build additional strength while protecting against cavities.

4.2 oz / 119 g