what is big hit volumizing shampoo?

hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*

*based on a professional evaluation of 32 subjects.

who it's for

fine-medium hair types (1-3a)

why it's special

this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

• volume that packs a performance: clinically proven for 2.3x more volume**
• iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**clinically tested when using big hit shampoo + conditioner together as a system.