SPF 50+/PA++++

A radiant, dewy glow that lasts all day—without compromise.
Paul & Joe Beaute's iconic UV-cut primer returns with a renewed formula, offering enhanced staying power, skincare benefits, and a weightless feel.

• Formulated to deliver the brand’s signature “glowing skin” finish, this high-performance primer provides SPF50+ PA++++ protection—the highest standard within the brand’s domestic range—while keeping skin fresh and makeup intact throughout the day.

• Now enriched with hydrating ingredients like phospholipid polymer (Polyquaternium-51) and niacinamide, the primer features a skincare-like emulsion base that’s approximately 90% serum ingredients (excluding powders). This upgraded formula helps prevent makeup from breaking down due to dryness.

• Newly added sebum-absorbing powders help minimize shine by absorbing excess oil, keeping the finish smooth and fresh.

• The ultra-thin, velvety film adheres effortlessly to the skin, offering a comfortable, barely-there sensation. A lasting film technology helps lock in the beautiful finish, even with a lightweight texture.

• UV absorbers are encapsulated to reduce stickiness and heaviness, while transparent UV-cut powders (titanium dioxide) are suspended in oil droplets for a smooth, easy glide. Skin-Fit Oil (isononyl isononanoate) adds a touch of radiance and a soft, silky application.

• Thanks to its semi-translucent UV powders, this primer delivers powerful sun protection without leaving a white cast—just a clear, luminous finish.

The formula also features Paul & Joe’s beloved Secret d'Or blend (mica and titanium dioxide), traditional cover powders, and newly added plate-like powders to blur dullness, uneven tone, and texture. The result is beautifully smooth, glowing skin with that signature Paul & Joe translucency.

Shade 02: A fresh orange-toned shade that enhances natural skin while subtly correcting tone for a healthy, radiant look.

Size: 30 ml

Ingredients: Water, BG, pentaerythrityl tetraethylhexanoate, glycerin, DPG, tri(caprylic/capric/myristic/stearic acid) glyceryl, edelweiss extract, plum fruit extract, evening primrose oil, hydrolysed soybean protein, honeysuckle flower extract, peony root extract. Artemia extract, niacinamide, chigaya root extract, hydrolysed collagen, hydrolysed elastin, ceramide 2, ceramide 3, ceramide 6II, squalane, isononyl isononanoate, behenyl alcohol, glyceryl stearate, PEG-20 sorbitan isostearate, PEG 8, cetanol, carbomer, (hydroxyethyl acrylate/ sodium acryloyldimethyltaurate) copolymer, polysorbate 60, hydrogenated lecithin, xanthan gum, EDTA-2Na, soybean sterol, sodium benzoate, K sorbate, methylparaben, perfume.