A first art collection book of an artist who is spreading Japanese ‘Kawaii’ to the world.

Sebastian Masuda, known as director/producer/artist of Kyary Pamyu Pamyu music video ‘PONPONPON’ ‘fashion monster’, concept restaurant ‘KAWAII MONSTER CAFE’ , Sanrio puroland ‘Miracle Gift Parade’... and many TV, CM, advertisement, movie, character, stage, concert etc.

This book is a full color printed collection of works of his artworks from 2010 to 2019. There will be photos of artworks, and also first public released sketches while he is thinking design concepts.

Also, his popular artworks created with going many countries abroad like NY and Amsterdam will be introduced in this book too - for example, installation art which 20,000 people joined, and sculpture artwork which is displayed in Florida Disney World.

Enjoy Sebastian Masuda’s famous colorful colored worldview with this book!

Sebastian Masuda
Artist / Art director
Japan Cultural Envoy 2017/ Visiting Scholar at NYU 2017-2018 / Visiting professor for Kyoto University of the Arts
Born in 1970.
Masuda started activities in the world of theater and contemporary art in the 90s. He has been working in Harajuku since 1995 and has created works across the art, fashion, and entertainment fields with a consistent and unique sense of color. Known as a leading figure in driving KAWAII culture in Japan, he also took KAWAII culture to the world, as with Kyary Pamyu Pamyu “PONPONPON” MV art in 2011 and the “KAWAII MONSTER CAFE” production in 2015. In 2014 he held a solo exhibition, titled “Colorful Rebellion -Seventh Nightmare-,” in New York. As an Agency for Cultural Affairs’ Japan Cultural Envoy in 2017 he gave lectures and workshops, and exhibited works in the Netherlands, South Africa, Angola, Bolivia, Brazil, and the United States. In 2020 he launched the worldwide, participatory art project “TIME AFTER TIME CAPSULE.” Masuda continues to create works using all experiences in the world as his materials.